Although sports betting is becoming an essential service model and calls for more research on the determinants of game result outcome prediction in thesports betting market is rising from a service management perspective. This study was operated to empirically examine the concept of Keirin player efficiency as one of the significant factors affecting the outcome of game results and further analyze the role of player efficiency. For the assessment, logistic regression analysis was employed to analyze the race statistics of 499 (N=4,305) players who participated in the games held at Gwangmyeong Speed Dome from January 6 to April 16, 2023, and we find that the efficiency of Keirin players has a significant effect on the game results. This study is significant for the advancement of sports betting-related research in the service management field by identifying the determinants of race outcomes of light wheel athletes through the concept of athlete operational efficiency and suggests service management applications to actually utilize the research findings.
Keywords : Sports betting service, Keirin, Player operational efficiency, Data Envelopment Analysis
링크 : https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE11531071
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